We are pleased to announce Joaquin Salas has joined Caterpillar Inc. as Strategy and Business Development Manager, IPSD. Joaquin brings to CAT a career that began in the United States Marine Corps where he served on Active Duty from 1994 to 2000 and continues to serve in the Marine Corps Reserves where he holds the rank of Colonel.
Joaquin started his civilian career with Outboard Marine Corporation as a Product Manager on the Government Accounts Team. He would later join successor company Bombardier as Marketing Manager for Government and Specialty Products. In 2004, Joaquin joined Oshkosh Truck Corporation’s Defense SBU where he was a Business Development Manager and Marketing Communications Division Head until 2011.
In 2011, he joined Polaris Industries/Polaris Defense as Business Development Manager for Polaris’ fast-growing government program business. Joaquin brings to CAT a strong markets strategy background, substantial experience in marketing communications and product positioning, and first-hand knowledge of military equipment applications and government markets.
Holden Richardson was pleased to support Caterpillar, Inc. with this critical assignment.